Baggu.

I love when a purchase can make you feel good. As in, these Baggus make it so easy to carry groceries for a city gal like me sans car AND they're good for the environment. Uh, did I mention that they're totally cute and have a ton to choose from! Like this baby one that gives me more reason to bring my lunch to work with me. Because let's face it, I am way more inclined to do so when I have a cute bag to use. I'm vain in that way.